Vapor Couture

This electronic cigarette is definitely one for the girls. With the introduction of more manly e-cigarettes, such as the Phantom Starter Kit offered by White Cloud, it was only going to be a matter of time before an electronic cigarette was released especially for the ladies out there. It’s beautiful purple and gold website, pretty fonts and delicate looking e-cigarettes, it’s the Barbie world of electronic cigarettes!


We loved the packaging that the Vapor Couture starter kit came in – it’s a long thin box with purple foam inserts, gold and purple in color and very luxurious-looking. This is a rich girls e-cig; a style statement, if you will.

There are a couple of starter kits that you can choose from:

VC Essentials Kit at $55.20 – you’ll get 2 automatic batteries, 5 cartridges, a wall charger, USB charger and a manual. The chargers are a very simple white color with the VC logo on the side, and the batteries come in one of four colors – we will investigate this in a moment, alongside the colored cartridges you can get as well!

VC Deluxe Kit at $84.95 – this was the one that we went for. With this starter kit, we got:

  • 2 x automatic batteries
  • 2 x 5-packs of cartridges
  • 1 x clutch/carry case
  • 1 x Lanyard with a charm
  • 1 x wall charger
  • 1 x USB charger

We would just to point out a few things – firstly, the carry case/clutch is amazing for a woman. We found that there was enough room for the e-cig stuff we needed to carry around, alongside money and cards. The mirror in the clutch certainly helps things along too! It’s luxurious and definitely designed for the women out there. It certainly appealed to the ladies within our team!

Two starter kits doesn’t seem like an awful lot to offer, but you do need to remember that this is a small side-brand offered by V2 Cigs, and is a small range specifically targeted at looks-conscious women.

The prices are very high, especially when you compare it to other brands, and even other e-cig supplies offered by V2 Cigs. You can see from our review of V2 that for under $150, you can get a pretty impressive kit that contains one whole load more than what you would get in the Vapor Couture kits. It seems like an awfully high price to pay for what appears to be a rather basic kit. This doesn’t bode well in such a competitive industry as the electronic cigarette industry.


This is where things start to get a little funky. You have four options to choose from when it comes to the batteries:

  • Deep purple
  • Brushed platinum
  • Rose gold
  • Signature

They are only available in one length so far – 80mm (excluding cartridge). It’s very thin as well – it’s half the size of e-cigarettes such as Green Smoke. It’s a nice looking piece of kit but overall, it’s just awkward to hold. It’s too thin to give you a very realistic version of smoking, and you will find that your lips will struggle to adjust to the thinner e-cig when you have been using something like Green Smoke or V2 Cigs for a while.

A replacement battery will set you back $19.95. You will find that most companies charge about this price, although this is on the higher end of things.

The battery does last a while – around 3/4 hours, maybe a bit more when you don’t chain-puff. This is only a 150mAh battery – it’s one of the smallest ones that you can find in the world of e-cigs. When you compare this to the higher price, it hardly seems worth it.

The good news is that it charges very quickly – this is probably down to its small capacity.

Flavors & Cartridges

Vapor Couture offers you six luscious sounding flavors in your cartridges:

  • Bombshell (Tobacco)
  • Rodeo Drive (Rich, All-American Tobacco)
  • Fresh Mint
  • Passion Fruit
  • Strawberry Champagne
  • Arctic Mint

Four strengths are also available:

  • 0%
  • 0.6%
  • 1.2%
  • 1.8%

A five pack of cartridges will set you back $12.95, which amounts to around $2.60 per cartridge. You will generally find that one cartridge will last for almost the full day if you don’t chain-puff. A 40 pack on the other hand, will set you back $74.95, approximately $1.88 per cartridge, so you do have the potential to save when you buy in bulk.

The flavors weren’t great. We did have high hopes with the fancy packaging and high quality feeling e-cigarette. The mint was a good mint but the passion fruit had more of a faint aftertaste than a proper fruity tang. All in all we found the flavors to be rather boring in nature. For such a high price with such a fancy e-cigarette, we had expected a lot, lot more.


Another “Lifetime Warranty” that doesn’t actually mean life time, Vapor Couture offers the same warranty as V2 Cigs – five replacements. You do need to remember that you need to have made a purchase in the last 90 days before making your claim otherwise it will be classed as void. We hate it when these e-cig companies offer these lifetime warranties that aren’t actually warranty at all, and we are annoyed that V2 Cigs kept the same warranty with their feminine range, especially when you considered the price that you would be paying for them.

Added Extras

Being a ladies e-cigarette brand, you would expect there to be a lot of accessories and you won’t be disappointed – bracelets with charms to hold your e-cig, lanyards and necklaces to do the same, clutch style carry cases with mirrors inside, EU adapters and a pretty impressive array of designs are to name but a few. You do need to ask yourself a question though – are the accessories really worth the money you pay for them? Would you really be that bothered if you didn’t have a cigarette holder in the form of a bracelet or an e-cig that had a brushed silver finish?

The ends don’t “burn” like other e-cigs do – you have V2 Cigs that burns blue and white, SmokeTip that burns orange, Green Smoke that burns orange…. Vapor Couture has gone with a diamond-style crystal finish that glows in a complimentary color to the battery. It looks good, that’s for sure but is it really worth it? Do these things really make a difference to you?

There is no charging case at present but their website does state that they are in the process of creating this to make life easier for you. The one thing that we were massively disappointed by is the fact that none of the Vapor Couture stuff is compatible with the V2 Cigs stuff, and seeing as we already had a lot of the V2 stuff, we didn’t continue with our Vapor Couture journey because of how expensive it would have been to start replacing everything. As much as we loved the fashion-conscious style of things here, the e-cigarette wasn’t good enough for us to turn to it full term. We would probably consider using it for nights out and parties, but not for everyday use.

Sticking with the fashion theme, we just thought that we would drop into the conversation that Vapor Couture is planning on releasing its own clothing line very soon…. (Really?)

The loyalty and rewards scheme is much the same as V2 Cigs – you refer and get $15 vouchers back, plus a discount for them, when a purchase is made under your referral code. At the moment, you can only use the vouchers for money off V2 Cigs stuff, rather than Vapor Couture stuff, and this doesn’t make a lot of sense to us, especially when you consider that the two products are not compatible in any way…

Also, you should remember that Vapor Couture doesn’t sell e-liquid and it is not very clear whether or not refilling with V2 Cigs liquid would void the warranty. Things don’t seem very clear at all here, to be honest.


In conclusion, we were not all that impressed with Vapor Couture. They look good and that goes without saying but the high price tag, limited amount of flavors, and the fact that nothing is compatible with the “Mother” e-cig, V2 Cigs but you can only redeem your points on that website just doesn’t bode well for the new fashion-orientated brand of e-cig.

We would not advise buying this e-cig for long term use, but for a party or a night out, it would probably help to complete the look better than a bigger, bulkier electronic cigarette. It was too expensive, didn’t satisfy our need to smoke all that well (very little throat hit and not enough vapor when exhaled) and all in all, we were rather disappointed.

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